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CANADA'S CONCUSSION LEADERS
Parachute Canada InfographicParachute, Canada’s national charity dedicated to injury prevention, in 2016 was awarded a two-year grant from the Public Health Agency of Canada (PHAC) to lead the creation of a national Guideline for Concussion in Sport, and to engage at least 20 National Sports Organizations in adopting these guidelines to their own sport. Parachute’s succeeded far beyond expectations set out in the grant — over-performing in every measure and also multiplying its work in concussion with related programs not funded by PHAC.The formal grant wound up in spring 2018, and a news release and celebration announcement about the success was set for June 2018 in Ottawa attended by the Minister of Sport and Minister of Health. Parachute CEO Steve Podborski and his team knew there was so much more work to do and, daily, the charity received calls from partners and new parties wanting to continue and extend the concussion protocol awareness work. It was crucial to show, in a clear and compelling way, just what work Parachute had done, and what was still left to do, to make a case for funders — including the ministers and their staff — to consider further support for Parachute’s concussion leadership.Creative Director Kelley Teahen (Parachute’s Director of Communications and Marketing) had worked before with information designer Chris Moorehead to map complex information to tell a story and they paired up to create “Canada’s Concussion Leaders”. The piece starts with a quote praising Parachute’s current work and then opens out to a two-year timeline of achievements. Next is a visual representing the work remaining to do in the concussion project, ending with a quote from Parachute’s CEO, Olympian Podborski.It has been called the “oh wow” document by those who have received it. Even without looking at the many details, it shows clearly the depth and breadth of Parachute’s work and success. It is forming a key presentation as Parachute seeks continued support for its important work in concussion recognition and management.It should be noted that this work was performed pro bono — though the designer WAS rewarded with many tasty rhubarb baked goods, courtesy of Parachute Vice President Pam Fuselli!
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The full infographic, unfolded (front & back).
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The timeline, unfolded.
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Top detail of timeline.
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Centre detail of timeline.
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Bottom detail of timeline.
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The vertical timeline extends the entire length of the infographic, and details two years of Parachute’s achievements.
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The events on the timeline are colour-coded to indicate whether they are PHAC deliverables, Parachute accomplishments beyond these deliverables, or other Parachute activities on concussion.
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Titles, headings, and callouts are set in Parachute’s corporate typeface, Garage Gothic. Details are set in Helvetica.
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The infographic partially unfolded to show the top half of the timeline.
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The infographic partially unfolded to show the bottom half of the timeline.
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The infographic is concertina folded, expanding when opened out to four page widths. The pages that become the front and back when folded display quotations on concussion by Olympians Curt Harnett and (Parachute CEO) Steve Podborski.
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The centre of the concertina-folded document contains a visual representing the work remaining to do in the concussion project.
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Parachute CEO Steve Podborski (centre) explains the infographic to the Hon. Kirsty Duncan, Minister of Science and Minister of Sport and Persons with Disabilities (left), and the Hon. Ginette Petitpas Taylor, Minister of Health (right).
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Ministers Duncan and Petitpas Taylor receive their personal copy of Canada’s Concussion Leaders from Parachute CEO Steve Podborski (right).
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